CERTAIN MAXIMS OF MR. McKEE

(Reader, your scribe has selected this difficult measure, Proposing you pause in your reading to pick up the treasure.)

Proud, when I ruled you as Chairman, bidding you speeches to make, Humbled, today I'm a doctor forced his own medicine to take,

Long deaf to his call, my successor grew harsher in tone, So I yield—water constantly dropping wears away stone.

Would you trade—being new to the business—in lands o'er the sea, Take a chart, and consider, my son, what your course is to be.

Lay it straight and hold on—for instance, now wouldn't you shudder, If you found yourself 'board of a ship that was minus a rudder?

Don't think you'll succeed in securing a foreign connection If your policy's one of a hit or a miss indirection.

Your friends overseas with some definite portion endow; Don't say: "I don't want this, so I'll dump it somewhere and somehow."

The world is your market; your customers white, brown and yellow, Go after it right, and you'll gain the goodwill of each fellow.